Details are sketchy at this point, but it appears Oconee County lost a Federal Court battle against Fairway Advertising resulting in three massive digital billboard, two on 316 and one at Butler's Crossing. I have not yet read the FAIRWAY OUTDOOR ADVERTISING LLC v. OCONEE COUNTY GEORGIA et al. details, but have been tipped off by someone in the know on this court case. I would wager that no one at Fairway Outdoor Advertising is aware of the stink that arose from the towering sign originally erected on the 10 Loop by Home Depot. The protests were such that the company (more likely the owners of the development) finally relented and reduced the size by two-thirds. The University of Georgia recently reclaimed one of the digital billboards already on Highway 316 near the 10 Loop from the likes of Louisiana State University, who has a habit of purchasing advertising in the backyard of their opponents on the Southeastern Conference footballs schedule as a poke in the rib and a...
